What is genAI and what do healthcare marketers and communicators need to know?
Next-generation AI is now being used to generate text and images, and it's becoming better at doing so every day. Marketers and communicators, including those working in the healthcare field, need to be aware of this trend and understand how generative AI could be integrated into their workflow.
Review of the Oxford Blockchain Strategy Programme (2022)
When I was looking into registering for the Oxford Blockchain Strategy Programme I didn't find many reviews online, so hopefully this overview is helpful to anyone considering doing this online course. For context, I paid for this course myself and was enrolled from March to May 2022.
Blockchain and energy usage - what is the story?
When people talk about the energy requirements of blockchain they are most likely referring to Bitcoin, and whilst this network does require tremendous amounts of energy to remain secure, it does appear that the industry is moving towards greener sources of electricity.
Could move-to-earn apps be the next digital therapeutics?
When I first started reading about blockchain and its use cases, 'move-to-earn' (move2earn) apps were one of the first areas that caught my attention. This is where users purchase a non-fungible token (NFT) sneaker and are then incentivized to walk, jog, run or work out by receiving cryptocurrency rewards.
Blockchain: one size does not fit all
When you don’t have a tech background it is easy to tune out when you hear someone talk about blockchain technology. I get it. It is confusing and complicated but over the next few years almost every industry is going to be looking at ways to incorporate blockchain technology, so it is important to understand the basics.
How the pharma industry is using digital twin technology
Digital twins are an exciting area of AI innovation in the life sciences industry, and one I can see intersecting with blockchain and the metaverse in the near future.