Strategic Insights in Healthcare Innovation

Exploring the intersection of biotech, digital health and healthcare systems transformation. These articles examine emerging signals, underlying science and commercial implications shaping the next decade of healthcare innovation.

Alison Doughty Alison Doughty

Should scientists start experimenting with the metaverse?

Here are my key takeaways from a recent article in Nature Human Behavior by Diego Gómez-Zará, Peter Schiffer and Dashun Wang, highlighting the benefits and limitations of undertaking scientific endeavours using metaverse and web3 technologies, including AI.

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Alison Doughty Alison Doughty

3 reasons why editing is an essential skill when using AI writing tools

As the world moves towards automation, AI tools are becoming increasingly popular among marketers and communication professionals. While these advanced writing technology platforms can make our lives easier, it's important to remember that these tools are designed to assist us not replace us.

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Alison Doughty Alison Doughty

Blockchain and energy usage - what is the story?

When people talk about the energy requirements of blockchain they are most likely referring to Bitcoin, and whilst this network does require tremendous amounts of energy to remain secure, it does appear that the industry is moving towards greener sources of electricity.

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Alison Doughty Alison Doughty

Could move-to-earn apps be the next digital therapeutics?

When I first started reading about blockchain and its use cases, 'move-to-earn' (move2earn) apps were one of the first areas that caught my attention. This is where users purchase a non-fungible token (NFT) sneaker and are then incentivized to walk, jog, run or work out by receiving cryptocurrency rewards.

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Alison Doughty Alison Doughty

Blockchain: one size does not fit all

When you don’t have a tech background it is easy to tune out when you hear someone talk about blockchain technology. I get it. It is confusing and complicated but over the next few years almost every industry is going to be looking at ways to incorporate blockchain technology, so it is important to understand the basics.

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